June 8, 2017

Bathroom branding…it’s a thing.

When you’re walking (hurrying?) into a public bathroom, your mental focus is probably pretty singular:  get in, get relief, and get out…with minimal engagement to the actual bathroom itself.

Unless there is a clever sign on the door.

Then…you smile, and even if just for a brief second…you think about the brand that “owns” the bathrooms. Maybe you even take a picture of the sign and post it on social media.  You might even tag that brand, and give them a shout-out for being fabulous.  Or text it to a friend.

The point is…you notice, and a connection is formed between you and that brand.  If the bathroom doors are simply marked “Men” and “Women,” you don’t even spare them (or the brand) a brain cell.  But when they’re unexpected and distinct, you pay attention.  Case in point:

At the Timber Lounge in Halifax, Nova Scotia…a bar at which you can enjoy a spot of axe throwing:

Timber Lounge

At Weylin B. Seymour’s glamourous event space in Brooklyn, NY, the wheelchair accessible bathrooms inspire festive attitudes:

wheelchair

At an Irving highway rest area in New Brunswick, Canada…the LEAST likely place you’d be inspired to care about a brand:

At the Hotel on North in Pittsfield, MA, which boasts a sophisticated-yet-funky-retro vibe (psst… Redpoint designed these):

Hotel on North Bathroom

The point is, bathroom signs are an easy, inexpensive and non-intrusive way to make a connection with your guests.  You’ve got to put signs up anyway…why not let them help further your marketing goals?

And if you ever need to set up port-a-potties…take a page from the Rochester Lilac Festival and GO ALL IN:

Lilac Bathrooms

Lilac port-a-potties, people.  I rest my case.

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