January 12, 2015

Eat more lamb, Larry Bird.

We humans are an unruly lot…we are busy and distracted, and frankly, we just don’t like being told what to do.  This means that informative and useful signage is often overlooked as white noise competing for our attention amidst a barrage of sensory input.

Savvy businesses know a fool-proof cure for this:  unexpected humor that seduces people into reading the otherwise-boring sign.  It’s a brilliant strategy.  Not only do people read it…they get the message AND they are left with an impression of a business, company, or brand with a groovy personality.  Behold:

Bennett’s Store in coastal Maine could say “No Parking” or it could say…

larry bird

Wood ‘n Hart Farm at the Halifax Seaport Farmer’s Market in Nova Scotia could say “Lamb for Sale” or it could say…

Halifax sign

The Triborough Bridge and Tunnel Authority in NYC could say “Don’t Drink and Drive” or it could say…

Toll

An airport in Fort Lauderdale could say “Pardon Our Construction” or it could say…

airport sign

The Weylin B. Seymour’s glamorous event space in Brooklyn could say “Wheelchair Accessible Bathroom” or it could say…

wheelchair

These signs have stopped countless people in their tracks…and quite possibly prompted them to snap a picture just like I did.  Mission accomplished.

So, the next time you have something important – but boring – to communicate, take a few minutes to answer the question:  how can I make this message interesting?

Need more inspiration?  See what the Inn at Manchester did with their housekeeping tip envelope.  Seriously…if they can make THAT fun, anything’s possible.