case studies

So many stories…so little time.  To find the topics that interest you the most, just scroll over each image (or tap on mobile) for a glimpse at the content.

  • Creating a new website for an existing brand.
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  • Orchestrating annual global video engagement campaigns for the US Tour Operators Association.
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  • Consistent delivery of PR results for Atlantic Canada with a multiyear program.
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  • Creation of the brand identity and positioning for the new-build luxury eco-lodge Gros Morne Inn, based in Newfoundland & Labrador.
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  • A successful decade-plus of four-season PR for the luxury property Woodstock Inn & Resort.
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  • Leveraging social influencers to announce the US-Canada border reopening.
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  • Complete website overhaul for Common Man restaurants to foster better user experience and exponential performance results.
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  • Reaching more than a half-billion people through PR for Billings Farm & Museum.
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  • Creation of a complex online sweepstakes to drive engagement for the US Tour Operators Association.
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  • Creative ways to maintain Perillo Tours' PR presence during the Covid-19 pandemic.
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  • Building awareness for Atlantic Canada despite border closures with Zoom media tours.
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  • Website design and marketing success for the Barn on the Pemi.
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  • Creation of the brand identity and positioning for the Brenton Hotel, a new-build luxury property on Newport, RI’s waterfront.
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  • Launching the new Hammetts Hotel during the height of the pandemic.
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  • Creation of the brand identity and positioning for the Hotel on North, a historic property renovation in the Berkshires
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  • Keeping media “amused” for Morey’s Piers & Beachfront Waterparks every…single…season.
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  • Integrated social influencer & content campaign for the US Tour Operators Association.
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  • Driving revenue – lots of it – for the Kennebunkport Resort Collection in the off-season.
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  • Rallying the Vermont Attractions Association around a three-year strategic plan.
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  • Uniting the leadership team of Smugglers' Notch Resort with tailored management training.
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  • Rebranding the tourism region of Miramichi, New Brunswick for high-profile positioning.
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  • Scoring tasty off-season destination media coverage for Saint Lucia.
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  • Lining up the digital chessboard for an overhaul of PEI's Finest Golf's online marketing.
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  • Turning an “ordinary” event into front page news for MSC Cruises.
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  • Shaping a brand service culture for Killington Ski Resort…and making it stick.
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  • Bringing industry education – and entertainment – out into the field for Hospitality Newfoundland & Labrador.
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  • Unlocking the secret desires of meeting planners for the Woodstock Inn & Resort.
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  • Arming franchisees of Discovery Map International for sales and marketing success through education.
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  • Leveraging PR to achieve highest-ever holiday weekend visitor count and sales for Ripley's Believe It or Not! Times Square.
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