As a leading public relations firm in the travel and tourism industry, we find that all clients want something a little different out of PR. As a marketing medium, it certainly offers diverse benefits: short-term sales, image management, brand building, consumer awareness, relationship cultivation and more. Public relations is a highly strategic tool used by destinations, hotels, resorts, inns, cruise lines, airlines, hotel management companies, attractions, associations, and more to achieve business goals.
But let’s be honest, folks. PR takes patience, perseverance, creativity, risk tolerance, and commitment. We have those things in spades and more importantly, we sprinkle them onto clients to help them achieve maximum success in media relations. Why? Because courting the media today is more complicated than ever. Nearly every media outlet has several types of channels in its portfolio (print, online, broadcast), plus all of them have multiple social media channels, AND the journalists themselves ALSO have their own social channels.
Then there’s bloggers. And influencers. And paid partnerships that are kinda-advertising-kinda-PR-kinda-social. This translates to near-limitless opportunities in travel, tourism, and hospitality public relations.
Whew. It’s a lot to embrace. But our team maintains relationships with influential journalists and social media stars all across North America and we bond with new ones every day. This allows us to navigate the editorial and social landscape on behalf of clients and help them conquer it in a targeted, strategic, and digestible fashion.
You can take a peek at some of our PR case studies here, or contact us to learn more about our expertise in:
Visiting Journalist Programs
News Bureau Campaigns
New Attraction/Hotel/Cruise Ship Launches
Social Influencer Campaigns
Integrated & Digital PR Programs
Strategic Brand Partnerships
In-Market Media Tours
Satellite Media Tours
Special Events – Consumer, Media, Trade
Crisis Communications & Response
Consumer PR Campaigns
Trade & B2B PR Campaigns
Trade Show Support
Byline & Advertorial Writing
Content Development & Management Programs