Consumer buying behavior: how, why, and when purchasing decisions are made, especially for leisure spending of disposable income
Organizational dynamics: the art (and necessity) of harmony within all types of businesses – privately-held, publicly-funded, government-led, membership-based – and how to cultivate organizational change
Wooing new vs. repeat customers: both are vital to a healthy business, and both are impacted by the interdependent relationship between marketing and guest service
The power of amplification: one of the few buzzwords you’ll ever hear us use (because it’s so darned perfect), amplification of your messages – integration across multiple channels, transforming guests into ambassadors, and harnessing the power of cyberspace – stimulates a stronger ROI
We use knowledge like this to help clients make sound choices, and we offer a range of services to help bring those choices to life.