5 things

Each month in the Tickled Red newsletter, we highlight five things that deserve attention in the fluid, crazy, surprising, and often humorous world of marketing. They’re recorded here for posterity.

The February 2020 Five Things

Everyone’s gotta go at some point, right?  So why miss out on this guaranteed touchpoint to connect with your guests in a fun, memorable way?  Here are five of our favorite public restroom branding moments.

1. The door signs at Timber Lounge Axe Throwing in Halifax, NS

Timber Lounge Bathroom Sign for homepage

 

2. The portable toilets at the Rochester Lilac Festival in Rochester, NY

rochester lilac festival port-a-potties

 

3. The accessible bathroom sign at Weylin B. Seymour’s event space in Brooklyn, NY

wheelchair accessible bathroom sign

 

4. The different signs inside each stall at the National Aquarium in Baltimore, MD

 

5. The whimsical sign belying the hidden-ish door at Terroir Wine Bar in New York, NY

The January 2020 Five Things

Just when you think you understand the power of marketing, it taps hidden depths that blow your mind.  Here are five things that made our little marketing heads spin recently:

The power of social media:  When a woman discovered a barely-begun, massive quilting project plan at the estate sale of 99-year old Rita Smith, she bought it for six bucks, turned to Instagram…and in one day, had 1,000 volunteers organized from across the country to help finish each piece.

The power of evolved communication:  Teens are using TikTok to help study and share learnings…and “old people” (aka anyone over 27) are baffled at the idea that this could be useful, or even accurate.  But if you think it’s all nonsense, ask yourself why serious news outlets are heavily investing in their own TikTok channels.

The power of…manipulation?  So…WAS Baby Yoda’s character and scenes in The Mandalorian largely created just to provide meme-able threads that would go viral?  This article makes a compelling case, which makes us wonder just how often we unwittingly fall victim to the Jedi mind tricks of brands, celebrities, and screenwriters.

The power of chaos to get attention:  As if the $120,000 banana-taped-to-a-wall at Miami’s Art Basel wasn’t chaotic enough, then there was the dude who ate the banana off the wall and immediately hired a PR firm to host a press conference and harness the publicity… and THEN there were the janitorial workers in Miami who used it to stage a legitimate wage protest.

The power of PR:  You have a sucky image and want to change it?  Nothing does the job like sustained, consistent, and thoughtful PR.  Internal changes are essential, yes…but without the image management to regain credibility among audiences, you get nowhere.  Just ask Rwanda, Colombia, and Croatia.  If they can do it, surely your brand can too.

The December 2019 5 Things

Tourism and hospitality saw some hilarious things in 2019. These five made us laugh, applaud, smack our heads, and – as always – have ideas. Worth a look.

  1. This dog runs a sweet potato stand in Japan.  Why – oh why? – aren’t there more dogs running stands in hospitality?  Folks… you’re welcome.  Go make it happen for a tourism slam dunk.
  2. Taco Bell opened a resort.  Granted, The Bell was open for just four days, and it was a pop-up at an existing hotel in Palm Springs, CA… but you’d never know it from the branding and publicity.  #america
  3. Why did it take so long for a new shadow-seeker to rival Team Groundhog on Feb 2?  Lucy the Lobster solidified her authority as a media darling with her second year of winter predictions in Barrington NS.
  4. Aeromexico flew boldly into the “border wall” media storm with this hilarious – and masterful – video about its DNA Discount program.  Was it a real program?  No one is sure…but the PR was pretty bueno.
  5. There’s legit substance under this hood, but the promos for Airbnb’s new Animal Experiences program highlight “tea with naughty sheep” and “a concert for great white sharks by the band KISS.” Seriously.

The November 2019 5 Things

These social accounts repeatedly spark marketing ideas, whether it’s an interesting way to present a photo, or a concept for an event, a new program/amenity, ways for our clients to tap into trends, and much more.  Definitely worth a follow.

@romtoronto on Instagram:  clever memes, cool events, and sassy voice underscore smart, atypical marketing angles

@zonephysics on Twitter: extraordinary nature/science gives fodder for events, photos, videos, and more

@witenry on Instagram:  creative inspiration for food, art, design, and visual engagement

@weratedogs on all social channels: masterful example of clear, unwavering brand voice and insanely imaginative photo captioning – you can find them on Instagram, Twitter, or Facebook

@mashable on Twitter / Facebook:  random, zany, trending, and newsy nuggets from all corners of the internet universe…just waiting to be plucked for marketing inspiration