news

  • Vermont + Redpoint...in love again.

    Vermont + Redpoint...in love again.

    We love Vermont.  And we love educational experiences.  And we love creating solutions.  So when the Vermont Attractions Association asked our consulting division to develop a five-year strategic plan for the organization, it was like winning the client lottery.  Also, we heard that VAA board meetings often feature cheese from Cabot Creamery, ice cream from Ben & Jerry's, and cider donuts from Cold Hollow Cider Mill.  But of course, that didn't factor into our decision to take on this project.  Nope.  Not at all.

  • What's up, Maine?

    What's up, Maine?

    A message to the glorious and seductive state of Maine:  we are sending you Chris to be the opening keynote speaker at your Maine Hospitality Summit on Oct 23-24, 2017.  There’s one catch…you must send her back.  This won’t be easy, as your theme is “Be Inspired,” and that’s going to capture her heart and prompt her to hug everyone in the state.  We’d appreciate if you’d remind her she’s got other people to hug back at Redpoint HQ.  In return, we’ll make sure she comes prepared to kick off your conference with a memorable, inspirational bang.

  • Put your boots on, marketers.  It's time.

    Put your boots on, marketers. It's time.

    Redpoint’s next one-day Marketing Boot Camp is on the calendar for Sept 12, 13, and 14, 2017...and it’s making us pretty giddy.  The program is How to Make Smarter Marketing Decisions, and it takes a birds-eye view of strategy.  Instead of focusing on things like “how to use Snapchat” or “how to woo top journalists”… it addresses more important issues facing attendees, like:  SHOULD they be using Snapchat?  And SHOULD they be wooing top journalists?  And so much more.  Time and money are precious and finite, so choosing how to spend both in marketing is vital to maximizing resources. September Boot Camp dates are in Killington VT, Southbridge MA, and Exeter, NH.  Learn more here.

  • It's like Atlantic Canada asked us to go steady.

    It's like Atlantic Canada asked us to go steady.

    Atlantic Canada’s growing love affair with Redpoint just got a little deeper, folks.  The Atlantic Canada Tourism Partnership has tapped our PR expertise, which means we’re now the US media relations agency for the four stunning Canadian provinces of Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland & Labrador.  If anyone needs us, we’ll just be right here drooling over the image library in our media toolkit and plotting ways to mandate extended site visits for the team.

  • We LOVErmont.

    We LOVErmont.

    Redpoint once again brought our special brand of educational joy to the 2017 Vermont Tourism Summit in Stowe, VT... dual clickers!…ice cream!...hugs!  Such excitement.  Ross helped attendees “Recover Forgotten Marketing Techniques” and Gina coached aspiring marketers on “DIY PR.”  Chris was there to cheer them on, as NextGenRedpoint took the podium.  You can watch Ross’ session here.

  • Tauck + Redpoint = Joy.

    Tauck + Redpoint = Joy.

    Small ship cruising?  Journeys with Ken Burns?  Enriching global tours?  SIGN US UP.  We’re now Tauck’s PR agency of record, and we can’t wait to share their story with the world.  We’ll start by planning huge media events for them at Seatrade Cruise Global and CLIA Cruise360 within the first three months of our relationship… y’know…NBD.  All in a day’s work, y’all.

  • ‘Twas So Much More Than “Building a Website”

    ‘Twas So Much More Than “Building a Website”

    When The Common Man Inns of Plymouth and Claremont asked us to build them a new website, we responded by first diving deeply under the hood of their ENTIRE business.  Why?  Because a website can’t just look pretty.  It should 1) be user friendly; 2) solve a variety of “in real life” operational problems with suitable functionality; 3) place visible, findable emphasis on key business drivers, and 4) be strong and nimble enough to fuel a powerful digital marketing program.  So not only did we end up building them two websites instead of one, but we solved a bunch of problems they weren’t even aware they had.  And…oh yeah… we made sure the websites are VERY pretty.  Read the case study here.

     

  • Redpoint + Vermont = Besties

    Redpoint + Vermont = Besties

    Is it possible to say you have a “residency” at an annual tourism conference?  Because we’re back – AGAIN – speaking at the 2016 Vermont Tourism Summit on April 13-14 in Killington.  Ross and Chris promise to bring their A-game on a variety of topics, including Old School Communication Strategy for New School Media, Be a Better Leader, and Branding: Don’t Just Exist…Really LIVE.  What will Chris wear for these presentations? Well, at the ABA Marketplace Convention in January, she wore a fuzzy leopard print bathrobe for her presentation...so we'd say wardrobe is anyone's guess at this point.

  • Hello, Newfoundland & Labrador.

    Hello, Newfoundland & Labrador.

    The signature Red Box is headed to this enchanting Atlantic Canadian province, folks.  Chris is carrying it across the border to share Redpoint’s expertise, hugs, prizes, and surprises as the keynote speaker at the 2016 Hospitality Newfoundland & Labrador Annual Conference.  Does she feel like a diva headed to speak in a destination that has its very own time zone?  Indeed she does.  Sigh…there will be no living with her after this.

  • Good Business Strategy is Delicious

    Good Business Strategy is Delicious

    Whoa.  After leading two successful educational missions for the renowned Taste of Nova Scotia group (Finger Lakes Mission crew shown here), Redpoint has been asked to create and host an entire conference for them in their central Halifax hub.  Ross and Chris have donned their professor caps, and are headed up to Nova Scotia on October 21 and 22 to lead the first “Communications and Commerce in Culinary Tourism” Conference, followed by a day of one-on-one “marketing therapy” appointments for members.

  • New Jersey Has Some Interesting Characters

    New Jersey Has Some Interesting Characters

    When Six Flags Great Adventure & Safari & Hurricane Harbor called upon Redpoint’s consulting division to help sculpt the theme park’s menu of team building offerings, we kicked things off with an in-depth site tour.  This little guy captured our hearts during the Safari exploration, but y’all can rest easy:  we left baby and mama at peace and well out of any wacky team-building strategy.  Gotta show respect for wildlife, people.

  • Hello, New Brunswick.

    Hello, New Brunswick.

    The Miramichi River Tourism Association has tapped Redpoint to help drive tourism arrivals to the region.  To achieve this, we’ll be doing all sorts of serious business stuff… assessing digital analytics, refining brand position, leading focus groups, orchestrating region-wide training, crafting an integrated marketing strategy and more.  But first?  We needed to go kiss all the locals hello.  Can you blame us?

     

  • Making Print Sexy Again

    Making Print Sexy Again

    Welcome to the Redpoint family, Discovery Map International!  We are pretty wild about those clever, cartoon-style maps that are like a tourist’s bible in more than 130 resort destinations throughout North America.  So when they asked for our help with brand development, PR, social media marketing, and franchise relations…it took us exactly two seconds to say “Yes, please.”  And then we rolled around on the floor with all the maps to truly immerse ourselves in the endeavor.  Because, yes…we are pretty geeky about maps.